BAD-ASS Breakfast Burritos By Dog Haus - UNIVERSITY OF CINCINNATI
Executive Vice President of Marketing: CJ Ramirez // Vice President of Marketing: Justin Bartek // Lead Designer: Dean Ellers
Dog Haus' sub brand, Bad-Ass Breakfast Burritos (BABB), secured a kitchen space within Bear Cat Cafe at the University of Cincinnati. To kick off the school year, BABB participated in an on-campus brand activation. As part of the activation, I designed brand collateral that could be used to spread brand awareness on campus, connect with first time freshman (Gen Z) and position BABB as the go to option students could count on.