Glizzy SZN was a seasonal marketing campaign built around Dog Haus’ biggest sales and media moment of the year: National Hot Dog Day. Our goal was to create a summer-long initiative that drove traffic, deepened loyalty engagement, highlighted the holiday, and elevated overall brand visibility with cohesive, high-energy creative. The campaign culminated in a standout National Hot Dog Day, delivering exceptional redemption volume, nationwide earned media reach, and over 39 million digital views. On 7/16 alone, the app brought in more than 7,200 new users, compared to a daily average of 290. By the end of the month, we reached 16,400 total signups, the highest in brand history.