LONG TEA

Brand Concept

Opportunity

With the current landscape of tea competitors within large health conscious grocery store chains, there is little to no representation of premium Taiwanese tea.

According to a New York Post article:

  • 77% of people surveyed read nutrition labels with 71% looking for sugar

  • 53% of Americans feel food labels are misleading

  • 33% of people surveyed consider transparency from a brand as an extremely important factor when purchasing food products

According to a 2021 survey conducted by the International Food Council:

  • 64% say they try to choose foods made with clean ingredients and are more likely to purchase products with “Clean” vs “Chemical-sounding” ingredients

Mission

Bring unique premium Taiwanese tea to Western health conscious markets in a convenient and sustainable way.

VALUE PROPOSITION

Offer a convenient, reasonably priced and healthy premium tea experience with the perfect balance of sweetness to ensure preservation of true tea flavors while prioritizing clean ingredients.

  • Healthy

  • Grass Roots

  • Knowledgeable

  • Artistic

  • Simple

  • Timeless

  • Reasonable

Brand Traits
Brand Values

  • Longevity

  • Openess

  • Nature

  • Tradition

Customer Profiles

Branding

Concepts

Sacred Geometry // Natural & Organic // Idealist

Inspired by the long forms of organic row crops found on Taiwanese tea farms.

TYPOGRAPHY

COLOR

Packaging Label

Website

SOCIAL

Previous

Mack Yeay's General Store
Next

Raptic - Selected Work